3D Impact Media

Overview

3D Impact Media’s hardware and software solutions transform and showcase your existing content in an exciting 3D medium – without the need to wear glasses. Wherever visual media is delivered, 3D Impact Media has the 3D display solution to make that experience more lifelike, immersive and entertaining.

3D Impact Media offers true end-to-end solutions in 3D Digital Signage, from hardware, software to high-end content creation and conversion.

Benefits

Increase your advertisement impact fourfold

We conducted an impact study with MillwardBrown in Sao Paolo which proofed the following benefits of 3D advertising:

• 4 times higher stopping power
• Increase in dwell time (11s)
• Strong increase in sales
• Attraced your attention: 85% vs. 63% (2D)
• Did you like it: 94% yes
• Is the format interesting for public places: 95%

With 3D Digital Signage you see your products or logos popping out of the screen. This makes passers-by to stop and say, “that’s truly different and makes me pay attention!”. That’s what we call IMPACT – what more can you want?.

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Details

What you need for glasses-free 3D

Showreel

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Gallery

Overview

3D Impact Media offers fully automated and semi-automated (high quality) conversion services to get your material ready for any output channel, be that glasses-free 3D TV, 3D cinema, mobiles and Ipads or the Internet.

Benefits

It’s great to create or film bespoke 3D content, but often cost-effective and more practical to convert your existing 2D material. Also a lot of people do not realise the myriad of formats available and used – or how difficult it is to switch between these formats.

Detail

Fully-Automatic Conversion

Based on our extensive knowledge of the human visual system we have and are developing new automatic processes for 2D to 3D and 3D stereo to 3D multiview conversion.

Semi-Automatic Conversion

To ensure highest quality levels we offer semi-automated conversion including the manual work of a specialized postproduction operator. It also offers the artist the opportunity to implement his creative ideas. Our workflow is a two-step process: First all material is converted automatically. Than, an operator analyzes, changes and modifies manually to optimize the impact.

Material supplied by client:

• Corporate documents
• 2D Images and video formats (HD)
• 3D – or postproduction files

While we can work with any 2D, stereo 3D or multiview 3D material the following media formats help us in converting your existing content to stunning 3D advertisements:

• 3D TV Video: SD or HD format, PNG or TIFF sequences, without compression
• 3D Cinema Video: HD 1080p, 2K or 4K, PNG or TIFF sequence, without compression

Overview

Through our production house Skycube, we are dedicated to the production of state-of-the-art 3D stereoscopic and autostereoscopic content for a variatey of platforms, such as 3DTVs (glasses-based and glasses-free), 3D cinemas, mobiles and Internet. We create innovative digital content, capturing the essence of every customer’s marketing message.

We use fantastic partners who know and love the medium and can create superb advertising or other video that works across all channels.

Benefits

It pays to use experts, especially when working in the 3D sphere – the rules are different and what you think works can often be an over the top experience. Read up on our Analytics to see what can and does go wrong.

Creation Tips

Color and Background – Bright and Vivid

Generating high contrast using strong colors between objects and backgrounds improves 3D space and distance between objects. Using patterns, textures, animations and big design elements in background really enhance the viewer’s depth perception.

Plain colors as background doesn’t create depth information.

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Fonts and Text – Straight to the Point

Being as sympathetic as possible when considering texts and using bold fonts will help people’s brain to get the message clear and quickly. Avoid italic, condensed or complex ornate serif fonts where possible.

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Elements and Objects – Size and Structure

Compositing footage with a generous amount of elements in different layers (e.g: pack products, logotypes, letterings) and a bigger main object will reinforce the 3d depth perception.

Complex structured objects generate depths differences and better 3d volume.

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Animation and Movement – A Key Factor

Using slow movement animations, animating movements from inside screen to outside, and scaling the objects as big as possible between planes is the key to good depth perception and greater 3D impact.

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Screen and Content – Look at the Edges

Avoid outscreen objects to be cut by the display edge. Human brains don’t understand an object outside the screen cut by the limits of the display area, therefore, popout effect is lost. However, inside composition can be placed freely.

Showreel

3D Digital Cinema

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3D Digital Sinage

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Videos

Digital Signage

Detail

Skycube, our in-house production arm, is dedicated to the production of state-of-the-art 3D stereoscopic and autostereoscopic content and conversions for a variety of platforms. Skycube is the production house with the largest number of 3D cinema advertising spots and 3D digital signage clips produced in the world, involving all the possibilities that the platforms offer.

The experience ranges from digtial graphic design, real-image footage until complex 3D animations for various applications. Together we get your message on every screen, supporting your cross-channel strategy with astonishing content for every channel, be that glasses-free 3D, 3DTV, 3D cinema, Internet, mobiles or 2D applications.

Great for:

• Definition of program concepts and playlists
• Animation in 3D and 2D
• Filming in 2D or 3D stereo
• Additional content formats, e.g. news, traffic info, weather, sport
• Conversion services between 2D, 3D stereo (with glasses) and 3D multiview (3D without glasses)

Overview

State-of-the-art 3D requires profound knowledge of many new technical aspects. Our team of experts has been working for years in vision research, covering everything from 3D camera construction, 3D post production to 3D transmission and 3D displays. We can support you in developing the optimal solution to your 3D challenge. We are experts in both stereoscopic and autostereoscopic technologies.