3D technology is the “hot topic” in the entertainment industry.

DreamWorks Animation CEO Jeffrey Katzenberg described 3D as “the greatest innovation in film since color”,[1] while Intel CEO Paul Otellini said: “I think that 3D is the next thing that’s poised to explode in homes.”[2]

Although only just started, 3D technology is projected to accelerate significantly in 2011 and 2012. Major consumer electronics brands (e.g., Sony, Samsung, or Panasonic) are launching 3D hardware for the mass consumer market (from cell phones, laptops, to displays and gaming consoles), which consequently leads to a large demand for cost-sensitive (but good) 3D content to feed the new devices and engage with the consumers.